Making a good viral video is critical for product placement. Check this video out. Do you think this good pr marketing?
Blick Law Firm
September 20, 2010recent collateral material created to inform clients about Blick Law Firm’s new image and services. Also in Spanish.
Crime Stoppers Campaign
July 13, 2010In my advanced public relations class we were put into teams and created PR campaigns for real life clients in the Tampa Bay community. My client was the Crime Stoppers of Pinellas County. We re-branded their image and help to create more awareness among the community. Attached is our full campaign.Crime_Stoppers_Final_Campaign
Design Feature
July 13, 2010
I worked on a magazine layout discussing the things to do in New York as my feature project.
Social Networking and PR
March 26, 2009According to Nielson Net Ratings, a global leader in internet media and market research, announced today that April’s top 10 social networking sites collectively grew 47 percent year over year, increasing from an unduplicated unique audience of 46.8 million last year to 68.8 million in April 2006, reaching 45 percent of active Web users.
This statistic clearly emphasizes social networking and its popularity. Networking through the internet is the latest trend. From students to businesses, professionals have reached another level of public relations than ever before. Companies are able to discuss issues online through blogs, for instance, and viewers from all over the world can comment and share their thoughts and feelings.
Twitter is a great example of a social networking site that has helped accelerate communication between professionals. The Crisis Center of Tampa Bay has a Twitter and updates viewers about the latest projects or interesting facts that one might not know about the company.
Social networking and public relations seem to work hand in hand. Networking online has only benefited the public relations practice. With this in mind, I stumbled upon an interesting new social media site for public relations. Social Rank has launched a social networking site specifically for public relations called PRVoices.com. According to Shannon Nelson, she finds PRVoices.com not only a great place to stand among some pretty great PR Bloggers but another way to network with other PR specialists and expand her circle of industry professionals.
Video and Audio Public Relations
March 26, 2009The public relations field is stepping out and discovering new innovative technology to reach targeted audiences. For example, BlackPR Wire is an aids awareness site. Their webiste is highly informational and interactive. There video and audio releases are kind of like informational short commercials that are a fun way to learn about the company, rather than just read a media release. This generation has stepped up the bar in technology, video and audio releases are just the beginning. They are extending public relations reach to another level.
Not too long ago companies found audio and video releases to be at best a luxury and at worst an annoyance, according to Nora Carr. “Online audio and video streaming is becoming a mainstream communications tool,” said Carr. Parents, students, teachers and other key stakeholders are demanding it. It has become a high demand tool because internet viewers are provided 24-7 access to breaking news and information while in the comfort of their own home.
Another advantage in this digital technology is that you are able to share information freely and easily. Word of mouth spreads fast as it gets passed along to other people who they think need to see, hear or listen to what they just watched. The American Bar Association has even have jumped on the bandwagon and uses video releases as a way to reach its vast and diverse audience. Most of the video releases gives viewers that ability to watch awards given out and other important events take place.
